STAY TUNED FOR #ProjectMapleLeaf LAUNCHING FEBRUARY 22, 2020
On February 22, 2019, Canada’s Human Trafficking Awareness Day, #ProjectONroute was launched, a historic provincial human trafficking awareness campaign.
The ownership for the campaign itself came through Courage for Freedom (Farmtown Canada) and belongs to minor aged victims who created media ads and then negotiated their use to show 2 million screen impressions at the 20 ONroutes in Ontario on large screens over a 30 day period. This project was developed without request or expense to the federal or provincial government and in cooperation and collaboration with partners volunteering their time and energy across the province.
On July 30, 2019, World Day against Trafficking in Persons, Ontarians all across the province attended their local ONroute service centres to bring awareness to end human trafficking in Ontario. Hundreds of individuals including numerous police services, first responders, victim support groups, community and political leaders, chambers of commerce, businesses, healthcare providers, women’s groups, civic groups, and community service groups attended on July 30th and made this campaign a reality.
In 2020, the campaign will expand across the Nation and be rebranded as #ProjectMapleLeaf.
Join us in this fight February 2020!